I'd like to have side by side cruise comparisons when offering different cruise itinerary options to my clients. It can be really helpful to easily compare the different characteristics of each option at a glance. I'm picturing a view with a set of columns for each option with rows of the various characteristics (dates, price range, length of cruise, ports included, cruise line name, ship name, ship capacity) as well as what is included or not included in the price (dining, drink package, excursions, air, pre/post hotels, transfers, gratuities, wifi).

The benefit of doing so, particularly for a cruise use case, can be really helpful in terms of upselling a more "inclusive" cruise (or any sort of travel for that matter). These more inclusive options tend to have higher price points, but once a client can see that the less expensive option doesn't include items that they may assume are included (excursions, wifi, drinks, or certain dining options) in that base price, they can start to understand the benefits of the more inclusive option and are more likely to consider it instead of being immediately dismissive of the higher price.